Monthly Archives: August 2009

Name your price

While many factors determine the long-term success of a business, one important element of a business plan is setting the price for the products or services offered to customers. At a minimum, the revenue derived must cover fixed and variable expenses for overhead, cost of goods sold (if applicable), and in the case of a sole proprietorship, generate a sufficient net income from which to earn a living. Similarly for a corporation, revenues must allow for paying sufficiently skilled people who are able to support themselves by working as employees for this business rather than finding work elsewhere.

While these criteria are relevant to the entrepreneur, they have absolutely no bearing on the interests of the customer. The customer’s sole interest lies in whether his or her purchase yields good value.
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BlackBerry Bold versus iPhone 3GS/v3.0: which is the winner?

Short answer: it depends.

Perhaps this verdict not surprising, since each device has its pros and cons and the widespread adoption of each are evidenced by the significant market share captured by each vendor. What requires a bit more under-the-hood analysis, however, is an evaluation of how well the devices actually perform as business tools and communication devices, more than simply comparing aesthetic preferences or brand loyalty.

Using any tool or technology requires some learning curve to master, and since both devices are currently available in the U.S. only through AT&T, a network performance/availability and pricing plan discussion between the two is a non-issue. What matters most to a small business owner (and admitted technophile) is practicality, features, and performance. Continue reading